超级品牌的秘密

如果你看过太多品牌纪录片喜欢堆砌华丽广告片或贩卖情怀，那《超级品牌的秘密》会给你截然不同的观感。主持人Alex Riley不像常见的“探险家”那样咋咋呼呼，他更像一个好奇又克制的调查记者，带着观众走进工厂、广告公司和沉默的董事会会议室，用真实的对话和细节代替空洞的赞美。 6️⃣6️⃣6️⃣。主持人Alex Riley亲自上阵做实验，比如让路人盲测可乐和百事，结果打脸不少“品牌忠诚者”；又或者钻进大脑扫描仪，看品牌logo激活了哪块区域。这种略带冒犯感的追问，让整部片子少了很多粉饰，多了几分真实博弈的紧张感。Riley经常亲自上阵体验，比如试穿高跟鞋或者吞下莫名其妙的健康产品，自嘲式的尴尬反而让冷冰冰的商业逻辑变得好笑又接地气。

　　Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
　　E1 technology
　　Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
　　E2 fashion
　　Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
　　E3 food
　　Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

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